posted on February 15, 2009 17:08
I have worked with technology for over 20 years now and I am constantly amazed at the evolution of computer technologies and their application.
I originally opened my company eWise Corporation over 12 years ago and was focused on building Joint Ventures with businesses that had content but didn't have the knowhow to deliver it in the new world of the Internet and the Web. I began consulting as a way to fund these ventures. Those ventures never seemed to get off the ground because the businesses never really had enough skin in the game and didn't understand how valuable that part of their business could be. So my business for the most part of the last 12 years has been consulting.
As I said, the world has changed. Smart businesses today understand that delivering product, content and services through the web is an essential business strategy. And some companies have used that strategy to deliver services in a high quality way that would be impossible without it.
During the involvement with two recent joint ventures, I could see where it was time again for me to refocus away from consulting and back to my first love of product development. I decided that this required a change in my company's strategy and branding. That is to say: I actually should start branding my company :-)
Since I saw several eWise names in the market, it seemed like I needed a name and identity change. So first I went looking for a name. I wanted something that was eWise(ish). I wanted something that communicated not just knowledge, intelligence and experience, but the mixture of these into something greater - wisdom. Since we are now living in a networked age, nSage was born with this inspiration.
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