posted on June 25, 2009 00:00
So which comes first?
It really depends on what kind of company are you building.
There are a lot of great companies that provide a lot of great technologies that can be leveraged across multiple business applications. Look at Microsoft, Oracle, Linux, Sun, Apple, etc, etc.
There are other great companies that use or create technologies to grow their business. Amazon, Twitter, Facebook, YouTube, UPS, etc.
BTW, when I use the word great, I know that is subjective ;-)
I would argue that companies like Google are transitional. They started as a Technology Business, licensing their new fangled search methodology to other companies. Their current prominent business model is all about selling advertisements. They build great technologies and GIVE THEM AWAY. They create their own Business Technologies. This is all about getting people to see their advertisements. And their business is much more robust than if they were still a Technology Business.
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